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微信營銷

球迷网 GAIFANGANSHISHENGFENGYINSHUAJIEHEERWEIMAHEWEIXINJISHUGOUJIANDEQIYEYIDONGYINGXIAOPINGTAI,KEYIWEIQIYETIGONGCHAYANZHENWEI,WULIUZHUISU,HUIYUANJIFEN,YINGXIAOHUDONG,O20SHANGCHENG,SHUJUBAOBIAO

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  • 產品介紹

    該方案是圣豐印刷結合二維碼和微信技術構建的企業移動營銷平臺,可以為企業提供查驗真偽,物流追溯,會員積分,營銷互動,O20商城,數據報表,決策分析等服務。

     

    企業移動營銷平臺在品牌營銷中的作用

     

     

      一、微防偽

     

      QIYEWEIXINPINGTAISHIXIANCHANPINFANGWEIYANZHENGGONGNENGSHENGFENGYINSHUABAQIYEDEWEIXINGONGZHONGPINGTAIERWEIMAYINZHIZAIFANGWEIBIAOQIANSHANG,XIAOFEIZHETONGGUOWEIXINSAOMAGUANZHULEQIYEWEIXINZHIHOU,JIUKEYIFASONGFANGWEIBIAOQIANSHANGMIANDEFANGWEIYANZHENGMADAOQIYEDEWEIXINPINGTAI,FANGWEICHAXUNDEJIEGUOJIUHUIJISHIFANKUIZHIKEHU。 

     

      TY微防偽平臺的優勢:

      1、XIAOFEIZHEGUANZHUQIYEWEIXIN, QIYEDADAOLETUIGUANGCHANPINHEFUWUDEMUDE。

      2、KEYISHIXIANKEHUQUNTIDESHAIXUAN,QUNFAQIYEDECUXIAO、HUODONGDENGGENGDUOHUDONG。

    球迷网  3、WEIXINPINGTAIWENDINGXUNSU,NENGGOUJISHIFANKUIKEHUXIANGGUANCHAXUNXINXI。

      

      微防偽案例展示:

     

    GUANGDONGJUNLANGSONGTIANDIANQIYOUXIANGONGSI

      

    GUANGZHOUHANXINGHUAZHUANGPINYOUXIANGONGSI

     

      二、微積分

     

    球迷网  WEIJIFENYINGXIAOJIEJUEFANGANSHISHENGFENGYINSHUAZHUTUIDECHANPINFUWU。MUQIAN,WOMENYIJINGSHIXIANDUOGONGNENGMOKUAIDESHUJUHUTONG,CONGHUOQUJIFENDAOSHIYONGJIFENYEYOUDUOGEQUDAOXUANZE,YONGJIFENLIUZHUZHONGSHIKEHU,BANGZHUQIYEKUAISUYINGZAORENQIXIAOGUO。

     

      1.互動游戲提高粉絲的粘性和忠誠度

     

      XINJIARUDEFENSIZHUCEHUIYUANKABINGQIANDAO,KEHUOQUYIDINGJIFEN,TONGSHICANYUHUDONGYOUXIHUOZHECANJIATOUPIAOYINGDEJIFEN。

     

     

     

      2.參與抽獎使用積分

     

    球迷网  RUGUOWUTIAOJIANCANYUCHOUJIANG,CUXIAOHUODONGDEJIAZHIJIUHUIJIANGDI,ZAIFENGFUJIANGPINDECIJIXIA,XUYAOXIANJIFENCAINENGCHOUJIANG, YUANLIJIURUWEIXINDEMIANFEIYOUXIMEITIANPAISONGYIDINGDEJIFEN。

     

    球迷网  CHOUJIANGSHIJIANHEPINLVDEZUOXIANZHI,YIJUYONGHUDUIJIANGPINDEKEQIUHETIGAOCHOUJIANGDEZHENSHIXING,SHEZHIJIFENCHOUJIANGYOUZHUYUFENSIJIANDECHUANBOHETISHENGFENSIMEITIANFANGWENDEGAILV。

     

      

      3.普通優惠券可免費派送,高級優惠券或代金券需要積分換取

     

    球迷网  XIANGGUANGDAFENSIPAISONGPUTONGYOUHUIQUANJINXINGCHANPINTUIGUANG,TONGSHIYONGJIFENDUIHUANGAOJIYOUHUIQUANJINXINGERCITUIGUANG,CIJIGUKEFANFUXIAOFEI, SHEZHIJIFENDUIHUANYOUHUIQUANCELVE,MEICIXIAOFEIGUKEJIANGKEHUODEXIANGYINGDEJIFEN,JIFENYONGYUDUIHUANGAOJIYOUHUIQUANHUOLIPINQUAN。

     

     

      4.為忠實客戶升級VIP會員卡

     

    球迷网  ZHONGSHIDEKEHUWEISHANGJIAQIYEDAILAIWENDINGCHIXUDESHOURULAIYUAN,WEILEPEIYANGZHONGCHENGDU,SHANGJIAQIYEKEGEIYUZHELEIRENQUNGENGDADEYOUHUI,DANGXIAOFEIMANYIDINGEDU,DADAOXIANGYINGJIFENSHI,KEZIDONGSHENGJIWEIXINHUIYUANKA,XIANGSHOUGENGYOUHUIDEXIAOFEIDAIYU。

     

     

      

      5.積分可用于兌換禮品

     

    球迷网  JIFENDUIHUANLIPINSHIHENCHUANTONGDEYINGXIAOMOSHI,MUQIANWOMENJIANGLIPINZHIJIEQIANRUDAOWEIXINHUIYUANKA,RANGGUKESUISHILEJIEDAOLIPINDESHULIANGYUPINZHONG,BINGQINGCHUZHIXIDUIHUANXINYILIPINHUANXUXIAOFEIDUOSHAOCAINENGGOUSHIXIAN。 

     

     

     

     

     

      6.線上&線下積分完整打通

     

    球迷网  KEHUZAIWEISHANGCHENGXIAOFEIDEJIFENYUSHITIHUIYUANKAXIAOFEIJIFENJIEHE,RANGYONGHUXIANGSHOUGENGDUOSHIHUI,TIGAOXIAOFEITIYAN。

     

     

      ZAIJINGZHENGJILIEDEWEIXINYINGXIAOSHICHANG,TUIGUANGJIFENYINGXIAOCELVE,WEIXIAOSHOUJIANLIJINGZHENGMENJIAN,TONGSHIBANGZHUSHANGJIAHEQIYEGENGHAODISHIYONGWEIXINDENGHULIANWANGCHANPINJINXINGYEWUTUIGUANG。

     

      三、微物流

     

      YIWANGSHICHANGBUMENHUOGONGSHANGZHIFAJICHA,TOUTONGDEJIUSHICHABIAN MAHEQUZHENG,XIANZAIWENTIJIEJUELE,XITONGSHIXIANJIANGJICHARENYUANJINHOUTAI“FENZU”,ZHIYAOSHIHOUTAIFENZUCHENGYUAN,GENXIAOFEIZHEYIYANGDEFASONGFANGWEIMAHUOZHEWULIUMA,JIKEQINGSONGCHAKANDAOPU TONGXIAOFEIZHEKANBUDAODEYUXIANSHEDINGDEXITONGXINXI:GONGYINGLIANXIN XI,CHANPINMINGCHENG,SHENGCHANQIYE,SHENGCHANPICI,CHANXIAN,BANZU HAO,ZUCHANG,GUIGE,PIHAO,PIZHUNWENHAO,YOUXIAOQI,SHENGCHANRIQIDENGDENG。

     

      四、微商城 

     

      WEIXINYIJINGCHENGWEIMUQIANREMENDESHEJIAOXINXIPINGTAI,YESHIYIDONGDUANDEYIDARUKOU,QIDUIYINGXIAOXINGYEDAILAIDEDIANFUXINGBIANHUAKAISHIXIANXIAN。XIAOFEIZHEZHIYAOTONGGUOWEIXINPINGTAI,JIUKEYIXIANGSHOUSHANGPINCHAXUN、XUANGOU、TIYAN、HUDONG、DINGGOUYUZHIFUDEXIANSHANGXIANXIAYITIHUAFUWU。SHENGFENGYINSHUAZAIWEIXINGONGZHONGPINGTAIYANFADEJIYUYIDONGHULIANWANGDESHANGCHENGYINGYONGFUWUCHANPIN,YESHIYIKUANCHUANTONGHULIANWANG、YIDONGHULIANWANG、WEIXINSHANGCHENG、YIXINSHANGCHENG、APPSHANGCHENGWUWANGYITIHUADEQIYEGOUWUXITONG。

     

      1.功能模塊

     

      (1).會員系統

    球迷网  WANSHANDEHUIYUANGUANLIXITONG,ZIDONGBAOCUNMIMA,HUIYUANDENGJI,JIFENGUANLI,JIFENDUIHUAN,DAORUDAOCHUDENGGONGNENG。

     

      (2).支付功能

      ZHICHIWEIXINZHIFU、CAIFUTONG、KUAIQIAN、YINLIAN、HUODAOFUKUANDENGDUOZHONGZHIFUFANGSHI,JIEJUELESHANGJIAYINDANYIZHIFUFANGSHIGEIXIAOFEIZHEDAILAIBUBIANDEWENTI。

     

      (3).購物車/訂單/結算功能

      WANSHANDEGOUWUCHEHEDINGDANSHENGCHENGXITONG,ZAIXIANJIESUANFANGBIANKUAIJIE。

     

      (4).自定義菜單

    球迷网  YONGYOUSHANGPINFENLEI、ZIXUNZHONGXIN、XINPINCUXIAODENGBANKUAI,FENLEIQINGXI,CHULEWEIXINZIDINGYICAIDANHUANKUOZHANDAONEIYEZHONGZIDINGYICAIDAN。

     

      (5).產品管理系統

      QIANGDADECHANPINGUANLIXITONG,KEYIZIDINGYICANSHU,DAORUDAOCHUDENGWANSHANGONGNENG。

     

      (6).促銷功能

    球迷网  DUOZHONGCUXIAOGUIZE、JIFENZENGSONG、HUIYUANYOUHUIDENGRANGSHANGCHENGJUBEICHAOQIANGYINGXIAOLI。

     

      (7).抽獎功能/投票功能

      WEIXINSHANGCHENGKETONGSHIJINXINGDUOZHONGJISHICHOUJIANGHUODONG。KEYIFAQIDUOYANGHUADETOUPIAOHUODONG。

     

      (8).分傭系統

    球迷网  CHONGFENLIYONGWEIXINDESHEHUIHUARENJIGUANXITEDIAN,YILIULIANG、TUIJIANHUIYUAN、GOUMAICHOUYONGDEXINGSHIWEIYINGXIAOGONGJU。

     

      2.功能特色

     

      (1).舒暢的購物體驗留住顧客

      SHENGFENGYINSHUAZAIYONGHULIULANXIGUAN、BANMIANMEIGUANXING、SHANGPINCHENLIEKEXUEXING、GOUWUHELIXING、ZHIFULIUCHANGXINGDENGFANGMIANBUDUANDEYOUHUADIAOZHENG,RANGXIAOFEIZHUQUANCHENGSHUCHANGTIYAN,WEICHENGJIAOZUOHAOPUDIAN。

     

      (2).促銷工具多樣化促成交易

      CUXIAOGONGNENGDUOYANGHUASHICUCHENGJIAOYIDEQIANGYOULIDESHOUDUAN,RU “DINGDANMANEMIANYUNFEI”“DINGDANMANEJIAJIAHUANGOU”“ DINGDANMANEJIANJIA”DENGDENGCUXIAOFANGAN,WOMENZAIYINGYONGDEGUOCHENGZHONGJIKEDANDUSHIYONGYEKEYIJIZHONGLIANHESHIYONG, HUANKEYIPEIHEJIFENDUIHUANDENGGONGNENGCEHUACHUGENGYOUCHUANGYIDECUXIAOHUODONG。

     

      (3).營銷推廣工具確保帶來流量和訂單

    球迷网  SHENGFENGYINSHUAYANFADEWEISHANGCHENGFENYONGXITONGTUIGUANGHENHAODELIYONGLEWEIXINQIANGGUANXILIANDESHEJIAOHUATEXING,SHIXIANKEHUZHUDONGBANGSHANGJIATUIGUANGSHANGPIN,YOUCIDAILAIJINGZHUNKEHUHESHIJIDINGDAN。

     

      (4).與外部系統實現無縫對接

      WOMENDEWEISHANGCHENGXITONGSHIXIANLEHENQIANGDEDUIJIENENGLI,NENGTIGONGAPIJIEKOU,FANGBIANDUIJIEQIYENEIBUERPXITONG、CRMXITONG、DIANSHANGHEJINXIAOCUNXITONG,RENHEBIANCHENGYUYANDOUKEERCIKAIFA。XITONGYUQIYENEIBUXITONGDEDUIJIENENGGOURANG020SHIZHIHUALUODI。

     

      (5).系統運行穩定,數據安全是一切成交的強大保證。

      SHENGFENGYINSHUAKAIFADEWEI

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